What is Multiview?

Multiview is Australia's premium Subscription TV audience measurement panel delivering deeper insights into TV viewing behaviour.

Multiview is Australia's largest TV audience measurement panel. It utilises return-path-data from 10,000 homes to deliver comprehensive consumer insights.

MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.

The Concept

Concept Graph Concept Graph

Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel.

Concept Graph
Concept Graph

When crossed with detailed demographic, income, consumer behaviour and product usage data from the Recruitment Survey, Multiview generates highly granular TV viewing data across a multitude of real consumer segments.

Data with a difference

Multiview's panel design and advanced methodology delivers robust, accurate and highly granular data. Its unrivalled insights extend beyond traditional TV viewing to interactive and IPTV viewing.

BIGGER SAMPLE:

Multiview’s panel of 10,000 homes is Australia’s biggest TV audience measurement panel.

REPRESENTATIVE POPULATIONS:

Being engineered from the ground up, the Multiview panel has correct proportions of tier, set-top-box type, number of set-top-boxes as well as geographic representation.

LESS RESPONDENT BURDEN:

Multiview’s return-path-data methodology assures less respondent burden which increases the representativeness of the panel. The key benefit is a high quality sample ensuring that upscale, more technologically complex and younger homes are in correct proportion to the Subscription TV population.

REAL CONSUMER SEGMENTS:

Multiview data delivers complete viewer interactions beyond demographics to relevant consumer segments. For example, Multiview delivers insights across daypart, genre, channel and even programme preference for high income homes.

GREATER GRANULARITY:

Multiview data delivers complete viewer interactions beyond demographics to relevant consumer segments eg high income homes.

INTERACTIVE CONTENT:

Multiview captures consumption of interactive advertising and interactive programming. Valuable insights are delivered today and into the future as TV increasingly moves from broadcast to IP functionality.

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MULTIVIEW DELIVERS FOR THE STV PLATFORM

Foxtel Logo

Multiview benefits the whole Subscription TV industry. From a platform perspective Multiview delivers insights impacting content decisions and subscriber marketing.

Multiview’s highly granular data has enabled FOXTEL to differentiate the performance of their SD and HD channels for the first time ever. Using Multiview data, FOXTEL identified an opportunity to boost the viewing of their HD channels.

These Multiview insights informed FOXTEL’s strategic decision to swap the position of each HD channel with its SD simulcast channel on the electronic programme guide. This resulted in the HD channels audiences doubling, with the vast majority of the HD simulcast viewing now taking place on the HD channel.

MULTIVIEW DELIVERS FOR CHANNELS

The Weather Channel Logo

Subscription TV channels are benefiting from Multiview insights across channel management, marketing, programming and advertising. Multiview’s future-ready technology and advanced methodology captures interactive viewing across interactive advertising and interactive channel applications.

In another Australian-first, Multiview enables Subscription TV channels and advertisers to quantify their highly valuable active audience. Multiview data reveals that over 1 million viewers press red on Weather Active each week.

MULTIVIEW DELIVERS FOR ADVERTISERS

A high-end purchasing segment was created based on big grocery spenders in high income homes in alignment with the advertiser’s consumer segmentation model. Multiview delivers valuable insights on client segments from broad dayparts and genres, down to specific programming.

Multiview provides advertisers the insights to capitalise on their high value segments driving a greater return on investment.

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Pie Graph

1.7 million people press red each week

Man drawing

Multiview data drills down to dayparts, genres, channels and programmes for people who own an iPad/tablet

Car

Multiview data can target when potential car buyers are watching Subscription TV

Shopping Cart

Multiview can identify the dayparts, channels and even programmes that big grocery spenders view on Subscription TV

Home

Multiview delivers data beyond occupation based demographics to include household income segments, allowing advertisers to target viewers by relevant income bands

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