What is Multiview?

Multiview is Australia's premium Subscription TV audience measurement panel delivering deeper insights into TV viewing behaviour.

Multiview is Australia's largest TV audience measurement panel. It utilises return-path-data from 100,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.

Multiview has entered into a long term partnership with Quantium to deliver insights based upon “actual” consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.

MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.

The Concept

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Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel.

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Granular viewing data is crossed with consumer spending behaviour across categories such as retail, travel, services, entertainment and online delivering actionable consumer insights across a multitude of real consumer segments.

Data with a difference

Multiview's panel design and advanced methodology delivers robust, accurate and highly granular data.


Multiview’s panel of 110,000 homes is Australia’s biggest TV audience measurement panel providing a robust national sample size for channels and consumer segments.


Multiview has entered into a long term partnership with Quantium to deliver insights based upon actual consumer behaviour.


Multiview’s anonymous return-path-data methodology assures no respondent burden which increases the representativeness of the panel. The key benefit is a high quality sample ensuring that upscale, more technologically complex and younger homes are in correct proportion to the Subscription TV population. All data is aggregated, anonymous and de-identified.


Multiview allows advertisers to go beyond demographics to target over 1,500 real consumer segments at a national level.


Multiview delivers insights across daypart, genre, channel and programme preferences.


Multiview’s expanded 110,000 home panel delivers even greater accuracy and more powerful insights for advertisers.


Scalability of Multiview means that other datasets including device viewing can be incorporated.

Coming soon


Multiview data is set to be incorporated into Landmark, providing the ability to optimise campaigns against valuable consumer segments.


Multiview captures consumption of interactive programming through to IP content streaming. Valuable insights are delivered today and into the future as TV increasingly moves from broadcast to IP functionality.



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Multiview benefits the whole Subscription TV industry. From a platform perspective Multiview delivers insights impacting content decisions, channel strategies and subscriber marketing.


Subscription TV channels are benefiting from Multiview insights across channel management, marketing, programming and advertising. Multiview’s future-ready technology and advanced methodology captures everything from interactive channel applications to IP content.


With the new Multiview service, Advertisers will be able to more precisely reach their target market and make their national advertising campaigns on MCN more effective, delivering improved campaign results.


Multiview delivers data beyond broad occupation group demographics to include for example income segments, allowing advertisers to target viewers by relevant income bands


Eg. TLC has long been established as a top profiling channel for people who intend to travel. However through Multiview, MCN understands that E! fills the 2nd position, offering up some interesting campaign options around linking a travel brand to celebrities and fashion.


Eg. It’s no surprise that the favourite channel for Pet Owners is Discovery’s Animal Planet, however Multiview also tells us that they have a sense of humour, with the Comedy Channel firmly placed as their 2nd favourite channel.

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Multiview data drills down to dayparts, genres, channels and programmes for people with a high spend on technology


Multiview data can target when luxury car owners are watching Subscription TV

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Multiview can identify the dayparts, channels and even programmes that big grocery spenders view on Subscription TV




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Protecting Personal Details

All data utilised and created by Multiview is de-identified and aggregated in nature. Multiview use of data strictly adheres to current privacy legislation.

Foxtel data refers to the capture of viewing patterns from 110,000 home Multiview panel. No personal information, such as name, address, email, phone details are provided or collected. Multiview uses scrambled/hashed geographic identifiers which can be matched with other data sources.

Retail data is provided and used within the scope of existing customer agreements of the providers. Data is used within a very strict regulatory regime around data security and consumer privacy compliancy. An individual’s personal details are never provided meaning all retail data used by Multiview is aggregated into customer groups.



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