What is Multiview?

Multiview is Australia's premium Subscription TV audience measurement panel delivering deeper insights into TV viewing behaviour.

Multiview is Australia's largest TV audience measurement panel. It utilises return-path-data from 100,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.

Multiview has entered into a long term partnership with Quantium to deliver insights based upon “actual” consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.

MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.

The Concept

Concept Graph Concept Graph

Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel.

Concept Graph
Concept Graph

Granular viewing data is crossed with consumer spending behaviour across categories such as retail, travel, services, entertainment and online delivering actionable consumer insights across a multitude of real consumer segments.

Data with a difference

Multiview's panel design and advanced methodology delivers robust, accurate and highly granular data.

BIGGER SAMPLE:

Multiview’s panel of 110,000 homes is Australia’s biggest TV audience measurement panel providing a robust national sample size for channels and consumer segments.

ACTIONABLE BEHAVIOUR:

Multiview has entered into a long term partnership with Quantium to deliver insights based upon actual consumer behaviour.

NO RESPONDENT BURDEN:

Multiview’s anonymous return-path-data methodology assures no respondent burden which increases the representativeness of the panel. The key benefit is a high quality sample ensuring that upscale, more technologically complex and younger homes are in correct proportion to the Subscription TV population. All data is aggregated, anonymous and de-identified.

REAL CONSUMER SEGMENTS:

Multiview allows advertisers to go beyond demographics to target over 1,500 real consumer segments at a national level.

GREATER GRANULARITY:

Multiview delivers insights across daypart, genre, channel and programme preferences.

GREATER ACCURACY:

Multiview’s expanded 110,000 home panel delivers even greater accuracy and more powerful insights for advertisers.

SCALABILITY:

Scalability of Multiview means that other datasets including device viewing can be incorporated.

Coming soon

OPTIMISATION:

Multiview data is set to be incorporated into Landmark, providing the ability to optimise campaigns against valuable consumer segments.

INTERACTIVE CONTENT:

Multiview captures consumption of interactive programming through to IP content streaming. Valuable insights are delivered today and into the future as TV increasingly moves from broadcast to IP functionality.

Close

MULTIVIEW DELIVERS FOR THE FOXTEL PLATFORM

Foxtel Logo

Multiview benefits the whole Subscription TV industry. From a platform perspective Multiview delivers insights impacting content decisions, channel strategies and subscriber marketing.

MULTIVIEW DELIVERS FOR CHANNELS

Subscription TV channels are benefiting from Multiview insights across channel management, marketing, programming and advertising. Multiview’s future-ready technology and advanced methodology captures everything from interactive channel applications to IP content.

MULTIVIEW DELIVERS FOR ADVERTISERS

With the new Multiview service, Advertisers will be able to more precisely reach their target market and make their national advertising campaigns on MCN more effective, delivering improved campaign results.

Close
Home

Multiview delivers data beyond broad occupation group demographics to include for example income segments, allowing advertisers to target viewers by relevant income bands

Car

Eg. TLC has long been established as a top profiling channel for people who intend to travel. However through Multiview, MCN understands that E! fills the 2nd position, offering up some interesting campaign options around linking a travel brand to celebrities and fashion.

Home

Eg. It’s no surprise that the favourite channel for Pet Owners is Discovery’s Animal Planet, however Multiview also tells us that they have a sense of humour, with the Comedy Channel firmly placed as their 2nd favourite channel.

Man drawing

Multiview data drills down to dayparts, genres, channels and programmes for people with a high spend on technology

Car

Multiview data can target when luxury car owners are watching Subscription TV

Shopping Cart

Multiview can identify the dayparts, channels and even programmes that big grocery spenders view on Subscription TV

Close

Contact

ADDRESS

Level 6, 60 Union St
PYRMONT NSW 2009

POSTAL ADDRESS

Locked Bag 4005
PYRMONT NSW 2009

P: 61 2 9209 6316
E: murray.love@mcn.com.au

Protecting Personal Details

All data utilised and created by Multiview is de-identified and aggregated in nature. Multiview use of data strictly adheres to current privacy legislation.

Foxtel data refers to the capture of viewing patterns from 110,000 home Multiview panel. No personal information, such as name, address, email, phone details are provided or collected. Multiview uses scrambled/hashed geographic identifiers which can be matched with other data sources.

Retail data is provided and used within the scope of existing customer agreements of the providers. Data is used within a very strict regulatory regime around data security and consumer privacy compliancy. An individual’s personal details are never provided meaning all retail data used by Multiview is aggregated into customer groups.

Close

Privacy

This website (‘Site’) is owned and operated by Multi Channel Network Pty Ltd, (‘MCN, we, our, us’). MCN is committed to the protection of personal information provided by you to the Site.

This Privacy Policy applies to the collection, storage, use and dissemination by MCN of your personal information (‘Your Personal Information’).

Access to the contents of this Site is conditional upon your approval of the Privacy Policy which should be read together with the Terms of Use.

As part of MCNs commitment to the protection of Your Personal Information, we have developed this policy in line with the National Privacy Principles set out in the Federal Privacy Act and administered by the Federal Privacy Commissioner.

Our Privacy Policy contains the following important information regarding Your Personal Information:

You agree that your use of this Site implies your consent to the collection and use of Your Personal Information in accordance with the terms of this Privacy Policy.

If we deem it necessary, we may amend this Privacy Policy from time to time. It is prudent for you to review our Privacy Policy regularly to ensure that you are satisfied and consent to all amendments to our Privacy Policy. Your continued use of this Site following any amendments is valid confirmation of your acceptance to the amendments.

Collection of Your Personal Information

Your Personal Information is collected to enhance your use of the Site and continually improve our Site.

Some of the information collected will not personally identify you but instead track your use of the Site. We obtain this information by our use of 'Cookies'. Cookies are commonly used by websites on the Internet and are a feature usually placed in your hard drive that recognizes and identifies your computer. The Cookie does not contain any information that personally identifies you and we do not use Cookies in order to obtain such information. Your browser should allow you to refuse Cookies if you desire.

We will collect information that does personally identify you where required (this may include your name, email address, gender, age and subscribers details). We only collect this information to carry out the functions offered on the areas of Site that you choose to enter.

Storage and Security of Your Personal Information

MCN will use all reasonable endeavours to maintain the security of Your Personal Information.

We require our staff and service providers to respect the confidentiality of Your Personal Information.

Due to the nature of the Internet, we cannot guarantee that Your Personal Information will always be secure during transmission or from unauthorised access during storage. Please contact MCN immediately if you become aware or have reason to believe there has been any unauthorised use of Your Personal Information.

Use and Disclosure of Your Personal Information

MCN will not disclose information that personally identifies you to advertisers. MCN may be required to disclose some information that does not personally identify you to advertisers to provide advertisers with aggregate statistics of people that have seen or linked to their advertisements on our Site. This provision of information with advertisers assists MCN with improvements to the Site and assists MCN to provide the Site to users at no cost.

MCN may provide certain information about you to its related bodies corporate.

MCN may use your personal information to send you information about the products or services of commercial sponsors, advertisers, business partners or associates located both in and outside Australia ('MCN Partners').If you subsequently decide that you do not wish to receive information about the products and services of the MCN Partners, please Contact Us with your request to be removed from our mailing list. We will use reasonable endeavors to remove your name within 14 days of receipt of notice.

Access to Your Personal Information

MCN will use all reasonable endeavours to keep Your Personal Information accurate. Please Contact Us to examine Your Personal Information if required. We will use reasonable endeavours to provide a complete list of Your Personal Information within 14 days of receipt of your enquiry.

You may Contact Us to amend any of Your Personal Information that is inaccurate or request that Your Personal Information be deleted. We will use reasonable endeavours to amend or delete your records as requested within 14 days of receipt of notice. If applicable, any legal requirement on MCN to maintain certain records of Your Personal Information shall prevail over any of your requests.

Disclaimer

MCN will only collect, use or disclose information that personally identifies you as set out in this Privacy Policy unless in our opinion MCN is required by law to protect the rights or property of MCN or any third party, or to avoid injury to any person.

This Privacy Policy only applies to this Site not to other web sites which are linked to it. You should check the privacy policy of any other websites you enter. You acknowledge that MCN is not responsible for the content or practices of the other web sites including the manner in which they collect, store, use or disseminate your personal information.

Further Information on Privacy

If you believe that your privacy has been breached by MCN, you can lodge a complaint by contacting us and all attempts will be made to resolve the matter.

If you are not satisfied with the outcome, or if you would like any further information about your rights to privacy, please refer to the Office of the Federal Privacy Commissioner.

Telephone: 1300 363 992
privacy@privacy.gov.au

Contact Us

If you have any queries regarding this Privacy Policy or would like to read, amend or delete any of Your Personal Information, please contact MCN by email addressed to enquire@mcn.com.au

Close

Terms & Conditions

Copyright

Multi Channel Network website is owned and operated by Multi Channel Network Pty Ltd (‘MCN’).

All information, text, material, graphics, software and advertisements on the website (“Content”) are Copyright (c) of MCN, its suppliers and/or licensors, unless expressly indicated otherwise on the site. The Content is protected by Australian and international copyright and trade mark laws. The Content is published in real-time, and you must not modify, copy, reproduce, republish, frame, upload to a third party, post, transmit or distribute this Content in any way except as expressly provided for on the website or expressly authorised in writing by MCN.

Links to third party websites

The website contains hyperlinks and other pointers to Internet websites operated by third parties. These linked websites are not under the control of MCN, and MCN is not responsible for the contents of any linked web or any hyperlink contained in a linked website. MCN provides these hyperlinks to you as a convenience only, and the inclusion of any link does not imply any endorsement of the linked website by MCn. You link to any such website entirely at your own risk.

Use of information gathered on the Network

MCN and its affiliates may gather, process and use (and allow others to use): a) the information which you submit or otherwise provide when using the website (including your name, physical address, e-mail address and any other details you provide), b) information regarding the manner in which you use the website (including, without limitation, all information gathered as a result of the use of “cookies”).

Trade marks

All trade marks displayed on the website are trademarks of their respective owners. Nothing contained on the website should be construed as granting any license or right of use any trademark displayed on the website without the express written permission of the relevant owner.

Miscellaneous

These terms are governed by and construed in accordance with the laws of New South Wales, Australia. You irrevocably and unconditionally submit to the non-exclusive jurisdiction of the courts of New South Wales. If any provision of these terms are found to be invalid or unenforceable by a court of law, such invalidity or unenforceability will not affect the remainder of the agreement which will continue in full force and effect.

All rights not expressly granted herein are reserved.

Close